Justin Grossbard

About Justin Grossbard

Justin Grossbard is Co-Founder and Strategic Head of Research at BestPropFirms.com. He co-founded the site with Noam Korbl. His professional background covers digital marketing and online trading.

He owns the research standards and the scoring methodology. This responsibility means he sets the criteria for how prop firms are assessed and compared. His work shapes the site’s entire review framework.

Education and Memberships

Justin holds a Bachelor of Commerce (Honours) and a Master’s in Marketing, both from Monash University in Melbourne, Australia. He also holds the RG146 qualification, which covers financial services knowledge. This combination of commerce, marketing and financial services training supports his research work.

He is a member of the Australian Financial Markets Association (AFMA) and the Australian Institute of Company Directors. These memberships connect him to industry standards and governance practices. They complement his academic and professional qualifications.

What Justin Does on This Site

BestPropFirms.com tracks 39 prop firms and publishes 41 scored reviews across seven categories: challenges, spreads, markets, payouts, platforms, trust and support. Justin owns the research standards and the scoring methodology behind every ranking. He ensures that the scoring model is applied consistently across all firm assessments.

Each firm record is built from the firm’s own published terms and dashboard and carries a last-verified date. No firm can pay for a better score, ranking or placement, and affiliate commission does not affect the scoring. The methodology is documented on the methodology page, and the full list of scored reviews is available on the reviews page.

Innovate Online and Published Work

Justin founded Innovate Online, a digital marketing agency, and serves as its CEO. He leads a team of 25. The agency has worked with Australian businesses including ChefGood, The Hamper Emporium, Marley Spoon and Maggie Beer Holdings.

He is the author of the book “5 Alternative Investments to Earn a Return Outside of Stocks and Bonds”. The book explores alternative investment options and is available via Amazon and Google Play. It provides guidance for those looking to diversify beyond stocks and bonds.

Beyond Work

Outside work, Justin follows AFL football and supports the Essendon Bombers. He enjoys military strategy films and whisky tastings. He shares his home with two cats, Bruno and Chloe.